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Our Brand |
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The moving
arrow of Sanyang Motorcycle (SYM) logo mark signifies
the advancing industrial technology that SYM has been
constantly incorporating when developing products. The
arrow mark not only suggests our persistence on innovative
technology but also displays the idea of steering towards
the future and discovering the world with imaginative
mindsets, adventurous spirits and creative thoughts.
Through these exquisite sensational experiences in connection
with our products, SYM is with everyone for life times,
life needs, and life styles. |
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| Our brand identifies who we are and reinforces
our promise to everyone we care. It conveys our efforts
of always trying to satisfy and inspire our customers
with outlasting products that are exclusively designed
for them. Since our brand identity is shaped by how we
want people to perceive us and how people actually perceive
us, we must always ensure both our customers and our
employees understand our corporate message comprehensively.
SYM is currently under an important transitional stage
of reengineering our brand to better deliver our products
and services to people who appreciate SYM. From our existing
brand promise of "Let's enjoy riding" to the new brand
promise of "Engine of Life", we, SYM, have made a step
forward encompassing a broader vision to fully support
our mission of improving the quality of lives through
the introduction of meaningful, innovative and professional
technologies. This brand promise will serve as the driving
force behind everything we make and do at SYM. |
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Engine of
Life
Our brand promise supports what our mission speaks of.
Through the application of our engineered know how,
we bring to market superior motor vehicles that well represent the experiences
of:
durability for life time, mobility for life needs, and affinity for life styles. |
We live our brand
by what it offers to our customers:
values of durability, humanity, vibrancy, creativity and affinity. |
| Durability - having the internal
strength to last |
| The strength at the
core of our culture translates into a commitment to professional
craftsmanship, products that outlast, and a company that
performs and competes for the long haul. |
| Humanity - the active qualities
of human benevolence |
| In an industry dominated
by mere observance of external standards, we strive to
go beyond compliance to actively integrate our deep care
for life into what we do and make. |
| Vibrancy - pulsing with life energy |
| All of our people,
products and activities resonate with and embody this
life energy that keeps us on the move. |
| Affinity - a natural attraction
of similar things |
| Our company and products
draw people who share the same values, creating relationships
based on an understanding of our customers, partners,
and employees that can only come because we are like
them. We believe what they believe. |
| Creativity - Imaginative productivity |
| We are driven to build
a uniqueness into all we are and do that cannot be easily
copied, because it is grounded in a creative way of thinking
that continually generates new ideas and new ways of
working. |
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